The Life Of Emily Dickens Essays (1166 words) - Lecturers

The Life of Emily Dickens Emily Dickinson was raised in a traditional New England home in the mid 1800's. Her father along with the rest of the family had become Christians and she alone decided to rebel against that and reject the Church. She like many of her contemporaries had rejected the traditional views in life and adopted the new transcendental outlook. Massachusetts, the state where Emily was born and raised in, before the transcendental period was the epicenter of religious practice. Founded by the puritans, the feeling of the avenging had never left the people. After all of the "Great Awakenings" and religious revivals the people of New England began to question the old ways. What used to be the focal point of all lives was now under speculation and often doubted. People began to search for new meanings in life. People like Emerson and Thoreau believed that answers lie in the individual. Emerson set the tone for the era when he said, "Whoso would be a [hu]man, must be a non-conformist." Emily Dickinson believed and practiced this philosophy. When she was young she was brought up by a stern and austere father. In her childhood she was shy and already different from the others. Like all the Dickinson children, male or female, Emily was sent for formal education in Amherst Academy. After attending Amherst Academy with conscientious thinkers such as Helen Hunt Jackson, and after reading many of Emerson's essays, she began to develop into a free willed person. Many of her friends had converted to Christianity, her family was also putting enormous amount of pressure for her to convert. No longer the submissive youngster she would not bend her will on such issues as religion, literature and personal associations. She maintained a correspondence with Rev. Charles Wadsworth over a substantial period of time. Even though she rejected the Church as a entity she never did reject or accept God. Wadsworth appealed to her because he had an incredibly powerful mind and deep emotions. When he left the East in 1861 Emily was scarred and expressed her deep sorrow in three successive poems in the following years. They were never romantically involved but their relationship was apparently so profound that Emily's feelings for him she sealed herself from the outside world. Her life became filled with gloom and despair until she met Judge Otis P. Lord late in her life. Realizing that they were well into their lives they never were married. When Lord passed away Emily's health condition which has been hindered since childhood worsened. In Emily's life the most important things to her were love, religion, individuality and nature. When discussing these themes she followed her lifestyle and broke away from traditional forms of writing and wrote with an intense energy and complexity never seen before and rarely seen today. She was a rarity not only because of her poetry but because she was one of the first female pioneers into the field of poetry. Emily often speaks of love in her poems, but she did it in such a way that would make people not want to fall in love. She writes of parting, separation and loss. This is supported by the experiences she felt with Wadsworth and Otis P. Lord. Not with a club the heart is broken, nor with a stone; A whip so small you could not see it, I've known This seems to be an actual account of the emotions she experienced during her relationship with Otis Lord. Individuality played a pervasive role in her life as a result of her bout with separation. Emily did not conform to society. She did not believe it was society's place to dictate to her how she should lead her life. Her poems reflect this sense of rebellion and revolution against tradition. From all the jails the boys and girls Ecstatically leap,- Beloved, only afternoon That prison doesn't keep. In this poem Emily shows her feelings towards formalized schooling. Being a product of reputable college one would think that she would be in favor of this. But as her beliefs in transcendentalism grew so did her belief in individuality. Emily also went against the Church which was

All About the Rock Called Chert

All About the Rock Called Chert Chert is the name for a widespread type of sedimentary rock that is made of silica (silicon dioxide or SiO2). The most familiar silica mineral is quartz in microscopic or even invisible crystals- that is, microcrystalline or cryptocrystalline quartz. Learn more about how it is made and find out what it is made of. Chert Ingredients Like other sedimentary rocks, chert starts with particles accumulating. In this case, it happened in bodies of water. The particles are the skeletons (called tests) of plankton, microscopic creatures that spend their lives floating in the water column. Plankton secrete their tests using one of two substances that are dissolved in water: calcium carbonate or silica. When the organisms die, their tests sink to the bottom and accumulate in a growing blanket of microscopic sediment called ooze. Ooze is usually a mixture of plankton tests and extremely fine-grained clay minerals. A clay ooze, of course, eventually becomes claystone. An ooze that is primarily calcium carbonate (aragonite or calcite), a calcareous ooze, typically turns into a rock of the limestone group. Chert is derived from a siliceous ooze. The composition of ooze depends on details of geography: ocean currents, the availability of nutrients in the water, world climate, depth in the ocean, and other factors. Siliceous ooze is mostly made of the tests of diatoms (one-celled algae) and radiolarians (one-celled animals or protists). These organisms build their tests of completely uncrystallized (amorphous) silica. Other minor sources of silica skeletons include the particles made by sponges (spicules) and land plants (phytoliths). Siliceous ooze tends to form in cold, deep water because calcareous tests dissolve in those conditions. Chert Formation and Precursors Siliceous ooze turns to chert by going through a slow transformation unlike that of most other rocks. The lithification and diagenesis of chert is an elaborate process.   In some settings, siliceous ooze is pure enough to lithify into a lightweight, minimally processed rock, called diatomite if composed of diatoms, or radiolarite if made of radiolarians. The amorphous silica of a plankton test is not stable outside the living things that make it. It seeks to crystallize, and as ooze is buried to depths greater than 100 meters or so, the silica begins to mobilize with the modest rise in pressure and temperature. There is plenty of pore space and water for this to happen, and plenty of chemical energy being released by crystallization as well as by the breakdown of organic matter in the ooze. The first product of this activity is a hydrated silica (opal) called opal-CT because it resembles cristobalite (C) and tridymite (T) in X-ray studies. In those minerals, silicon and oxygen atoms align with water molecules in a different arrangement than that of quartz. A less-processed version of opal-CT is what makes up with water molecules in a different arrangement than that of quartz. A less-processed version of opal-CT is what makes up common opal. A more processed version of opal-CT is often called opal-C because in X-rays it looks more like cristobalite. The rock composed of lithified opal-CT or opal-C is porcellanite. More diagenesis causes the silica to lose most of its water as it fills pore space in the siliceous sediment. This activity converts the silica into true quartz, in microcrystalline or cryptocrystalline form, also known as the mineral chalcedony. When that happens, chert is formed. Chert Attributes and Signs Chert is as hard as crystalline quartz with a hardness rating of seven  in the Mohs scale   maybe a bit softer, 6.5, if it still has some hydrated silica in it. Beyond simply being hard, chert is a tough rock. It stands above the landscape in outcrops that resist erosion. Oil drillers dread it because its so hard to penetrate. Chert has a curvy conchoidal fracture that is smoother and less splintery than the conchoidal fracture of pure quartz; ancient toolmakers favored it, and high-quality rock was a trade item between tribes. Unlike quartz, chert is never transparent and not always translucent. It has a waxy or resinous luster unlike the glassy luster of quartz.   The colors of chert range from white through red and brown to black, depending on how much clay or organic matter it contains. It often has some sign of its sedimentary origin, such as bedding and other sedimentary structures or microfossils. They may be abundant enough for a chert to get a special name, as in the red radiolarian chert carried to land by plate tectonics from the central ocean floor. Special Cherts Chert is a quite general term for noncrystalline siliceous rocks, and some subtypes have their own names and stories. In mixed calcareous and siliceous sediments, the carbonate and the silica tend to segregate. Chalk beds, the calcareous equivalent of diatomites, may grow lumpy nodules of chert of the type called flint. (Similarly, thick chert beds may grow nodules and pods of limer ock limestone or dolomite rock.) Flint is commonly dark and gray, and more lustrous than typical chert. Agate and Jasper are cherts that form outside the deep-sea setting; they occur where fractures allowed silica-rich solutions to enter and deposit chalcedony. Agate is pure and translucent whereas Jasper is opaque. Both stones commonly have reddish colors from the presence of iron oxide minerals. The peculiar ancient banded iron formations consist of thin layers of interbedded chert and solid hematite. Some important fossil localities are in chert. The Rhynie Cherts in Scotland contain remains of the oldest land ecosystem from nearly 400 million years ago early in the Devonian Period. And the Gunflint Chert, a unit of banded iron formation in western Ontario is famous for its fossil microbes, dating from the Early Proterozoic time some two billion years ago.

Compare some aspect of character in Hamlet by Shakespears and One flew Essay

Compare some aspect of character in Hamlet by Shakespears and One flew over the cuckoo's Nest by Ken Kesey---How do characters deal with similar problems A - Essay Example ween the two pieces of text is that the issue of madness is dealt with in both texts: Hamlet is thought by many to be mad, and indeed he himself says, â€Å"I am but mad north-northwest†, with Claudius confirming this by saying, â€Å"Madness in great ones must not go unwatched†. The whole action of One Flew Over the Cuckoo’s Nest takes place in a mental institution, with the main protagonist, R.P. McMurphy, himself being a patient at the institution: as R. P. McMurphy points out early in the text, â€Å"I must be crazy to be in a loony bin like this†, and later in the text, he makes reference to his madness many times, with quotes such as, â€Å"Is that crazy enough for ya? Want me to take a shit on the floor?†. A further similarity in the two characters is the fact that both men are strongly motivated by outside events; Hamlet cannot cope with his mother re-marrying after the death of his father, and R.P. McMurphy is obstinately obsessed with needing to be the centre of attention in the institutional setting; as he says soon after we meet him, â€Å"I like to make a good impression on the right man if he can prove to me he is the right man†, showing that R.P. McMurphy is egotistical and obsessed with assessing the characters of people he meets, just as Hamlet proves himself to be through the events in Shakespeare’s play. Further, Hamlet and R.P. McMurphy are both defined as characters by their need, their thirst, for revenge. For R.P. McMurphy, he wants revenge on Nurse Ratchet after she re-seizes possession of the ward; for Hamlet, the whole thrust of his character is to avenge the death of his father, as he says, â€Å"†¦From this time forth/My thoughts be bloody or worth nothing†. Indeed, it is revenge that ultimately drives the characters to their end, even though both characters try to cover their thirst for revenge with deviations at every opportunity, through manipulation and trickery. Similarly, the ultimate downfall of each character occurred due to a

IBM Supercomputer, Watson Assignment Example | Topics and Well Written Essays - 1500 words

IBM Supercomputer, Watson - Assignment Example This will increase the performance of the system that is concurrently running applications. As the number of processors increases then applications with multiple threads will be processed faster. But the processors will be ideal and uneconomical if the application has only one thread (Ondergaard 2011). Watson supercomputers have around 16 terabytes of RAM; this ensures that all information need for processing is stored there. Storing data in RAM reduces access time of data for processing making the machine faster. Watson supercomputer will be faster if it’s RAM is double. Considering the kind of work done like knowledge representation, language processing, automated reasoning, machine learning and information retrieval. More RAM will ensure that all this processes are accommodated hence can be accessed fast by the processors, though the overall cost of the hardware will increase. 3. Networking – Watson uses a cluster of servers that requires a communication network. Explain the requirements for the communication network between the servers in terms of throughput, transmission speed, and protocols for reliability. The rate of chanelling message or data packets are delivered successfully over the channel of communication. It is usually measured in bits per second or data packets per time slot. Watson supercomputer used juniper switches with throughput of 10Gbps Ethernet. This enables it to send packets from one server to another at high speed for analysis. This made the machine have few seconds responding to question asked. Transmission speed is the rate at which data is transferred between the servers. Each server of Watson had a 10 Gb fiber optic which was connected to Juniper switch using flat layer2 vLAN. The fiber optic can transmit data at the rate of 1.05Petabits/s. The high transmission speed allows the data to be shared fast among the servers resulting to fast generation of hypotheses and gathering of

(Urgent) Small business management (Due to the midnight of May 24 at Essay

(Urgent) Small business management (Due to the midnight of May 24 at latest) - Essay Example Perhaps, someone who has been successful in his educational attainments has contributed a lot in enabling the small business to become competitive and profitable. The two articles I have chosen are both referring to the functions of Small Businesses. These articles have been chosen to give us a better understanding on the factors that may contribute to the success of a small company. The first article, an international based journal, highlights the effect of recruiting outside board members to handle a small family business. The UK-based journal discuss about the impact of ownership on the behaviour and performance of a small company. In line with the outstanding performance of a small company, it is important that we determine the impact of both internal and external factors that could directly and/or indirectly affect the efficiency of the business operations and profitability. Internal factors that may contribute to the success of an organization include the type of management, type of business ownership, the leadership style of the managers, the size of the business organization, organizational culture and traditions, emotional attachment of the owners to the business, organizational performance, and the barriers to the implementation of a strategy. Based on the This study aims to analyse the point-of-view of the authors by considering the key arguments in each article. The theory behind the small business functions used in the articles will be discussed thoroughly. As part of the conclusion, this paper will compare and contrast the main evaluation of the two selected articles. According to Ghobadian and O’Regan (2006), the transformation leadership style is more common in independent plants than the transactional leadership style. The authors has concluded that the transactional leadership style is usually adapted by the subsidiary plants

Lutzs Cognitive Learning Process

Lutzs Cognitive Learning Process The WALTHAM Centre for Pet Care and Nutrition leads the research pack. They are proud to say that name after the Leicestershire town where Pedigree UK has its headquarters. It is the worlds leading authority on pet care and nutrition. Those of the researches into dogs nutritional requirements are sponsored by WALTHAM . This could lead to academics and pet experts. The experts in Pedigree product development and nutrition work closely with the scientists and researchers at the WALTHAM Centre for Pet Nutrition. Pedigree food for dogs is works with WALTHAM to develop and produce recipes with exceptional nutritional value. Pedigree is a nonprofit organization. It is dedicated to helping dogs find loving homes. Pedigree brand believes that every dog deserves a loving home. They also believe that every dog deserves leading nutrition. It is identified through the review on research studies on the requirements of dogs of different breeds, size and life stages. Based on the researches from WALTHAM Centre for Pet Centre for Pet Nutrition, it identified the four universal needs for dogs which are skin and coat, oral care, digestion and immunity. Besides that, there are many types of products are included in the dry product line which includes eight different product options. The products are PEDIGREE Adult Complete Nutrition, PEDIGREE PUPPY Complete Nutrition, PEDIGREE SMALL BREED Nutrition, PEDIGREE LARGE BREED Nutrition, PEDIGREE Health Longevity, PEDIGREE Healthy Weight, PEDIGREE Healthy Joints and PEDIGREE Wholesome Nutrition with Chicken, Rice Vegetables. Objective The effective communication between producers and consumers is one of the real main objectives of advertising. First of all, creation of demand is one of the objectives for Pedigree advertisement. In order to induce new customers and maintain their old customers to purchase Pedigree product, advertisement of Pedigree inform them its qualities and create a favorable climate for maintaining of improving sales. This will also increases the market receptiveness of the Pedigrees products. Furthermore, Pedigree advertisement that played in the television such as 8TV, ASTRO and etc channels is to remind the public. This is a continuous process of persuading the perspective customers with results in purchase of good. It is also can reminds the public about the existence of the Pedigree products in the market. The Pedigree advertisement shown the advantages for consumer purchase Pedigree products for their dogs. Besides that, short and simple information about Pedigree products is shown in the advertisement. This information is given to prospective buyers in respect of particular product or service through the advertisement. In this competitive market, Pedigree advertisements can help to build up Pedigree brand image and brand loyalty. This is where they can differentiate with the competitors. Pedigree aired this advertisement on television is to deliver the five signs of good health of Pedigree products to the audience of television. Each of every signs of good health is being point out in the advertisement. Product Features Pedigree product features are well explained in the advertisement. The name of the advertisement is called Pedigree 5 signs of good health TVC. The dog that Pedigree used to advertise in the commercial is called olive. It is look like a healthy dog breed. From the Pedigree advertisement can see that Olive become a healthy dog after six weeks of consumed Pedigree products. This Pedigree advertisement shown that dog deserves a healthy change like Olive. There are four universal needs of dogs which are skin and coat, oral care, digestion and immunity. This is one of the Pedigree product features is to let people know and attract dog owner to purchase Pedigree products that can change their dogs health. The Pedigree first sign of good health is stronger teeth. Olive has a clean gums and teeth after consuming Pedigree for six weeks. The number one health issue for pet dogs today is gum disease. Stronger muscle is the second sign of good health. In the advertisement, this can see that Olive run better with the protein provided in the Pedigree product. Furthermore, after feeding Olive with Pedigree products for six weeks, it produces quality of firm stool which can be seen in the advertisement. This is known that Olive has a good dietary system which contains of fiber. Olive has a healthy skin and smooth coat after consuming Pedigree. It is shown in the advertisement where the little girl can lay on Olive as her pillow. The fifth sign of Pedigree good health is cheerful and active. From the advertisement can see that Olive enjoys and have a great time playing with the little girl. The scene is at the playground with little girl holding a ball in her hand. Besides from the Pedigree five signs of good health, it also encourage people participate the campaign with shown register from 1 May 15 July 2012 and sign up on the Pedigree Malaysia Facebook in the advertisement. Appeal and Proposition The advertising appeals that used by Pedigree for their advertisement is feature appeal. This appeal is categorized as one of the information or rational appeals. Pedigree advertisement mainly showed the benefits of feeding dogs with Pedigree products and how good the product is. This advertisement tends to show the five most basic advantages for dogs after consuming Pedigree for 6 weeks. Pedigree can gained more customers confident by releasing this advertisement on television. It is quite an informative advertisement after viewing it compare to others. Pedigree advertisement also might persuade a dog owner to change his or her brands of food for their dog. Unique The unique of Pedigree advertisement is make a change for dogs health life. Dog owner always need to find a right food for their dogs in term of type, life stage, size and specific need. There are also sub category that under all this terms. Pedigree brand dry dog food has been improved based on the four most basic and important needs for dogs such as digestibility, skin and coat, oral care and immunity. Pedigree develops recipes with exceptional nutritional value based on the WALTHAM research as the basis for its recent dog food reformulation. Besides that, with the leading nutrition in the Pedigree products help dogs have a healthy digestion. This is shown in the advertisement that Olive has a firm stools after feeding with Pedigree Products for six weeks later. In the overall health and well-being of the dog, diet digestibility plays a large role in it. Dog need a proper digestion of the diet to live a healthy and enriched its life. This also impacts the quality and amount of stool that is produced by the dog. Dogs most metabolically active organ is their skin and coat. It is because it serves as an outward sign of the overall health status of the dog. In the advertisement, we can see that Olive skin change to a very smooth fur after six weeks later. The skin and coat play a much larger role in canine health. This is because it requires many nutrients and heavily participates in the dogs metabolism. Pedigree products that shown in the advertisement make the dog owner feel like switching their dogs food to pedigree brand. This can be proved in the advertisement that Olive becomes active dog after feeding with Pedigree products. There are interactive guides for the process or changing by just following the simple steps. Dog owner cannot change a dogs diet too quickly because this could make the dogs tummy unhappy and can cause the dog suffer from stomachache and diarrhea. This is also a reason why it might take a week for the transition period. Furthermore, Pedigree advertisement is different from competitors. It is because seldom can see food for dog advertisement in television except Pedigree. Pedigree advertisement showed in ASTRO channels for two different language versions based on the channels itself which are Chinese and English. In this Pedigree advertisement showed all the special of the brand and how the dog change after six weeks if it consume Pedigree products. Pedigree advertisement seems to be unique in a way that seldom television audiences get to watch Pedigree competitors commercial in any of the channels. This brings a great advantage to Pedigree after they showed their advertisement in television. Pedigree have a great product image of food for dog in the audience mindset because the frequent brand they heard and watched before, the more likely they will purchase for their dog as well. Benefits One of the benefits of Pedigree advertisement is that dogs become healthier and stronger after feeding with Pedigree products. In the Pedigree advertisement, we can see that Olive turn to have a stronger muscle and bigger in size after six weeks. This can convince the dog owner to purchase Pedigree after they watched the advertisement. In addition, with the 5 changes on Olive that we can see from the Pedigree advertisement can conclude that it is a good transform on dog after six weeks of feeding. In this transformation period and at the end can provide dog owner better lifestyle on their dog. Dog owner no need to have extra take care of their dog after the six weeks. From the Pedigree advertisement, we can see that Pedigree product can help the dog owner save cost. This is because they just need to purchase specialized Pedigree product for their dogs based on their dogs need rather than few products combining. There is a disadvantage of mixing the food for dogs can cause their dietary problem and at the time Pedigree can help the dog owner save money for sending the dogs to vet. Moreover, in the end of the advertisement shown sign up now on the Pedigree Malaysia Facebook, this is because Pedigree is giving 100 deserving dogs six weeks worth of Pedigree products for them to attain the Pedigree 5 signs of good health. There is time limitation for this contest which is in between 1 May to 15 July 2012. In a shorter time of six weeks, a dog can transform itself to a healthy body and lifestyle. This is one of the benefits of Pedigree products that shown in the advertisement. The shorter time it took can be an advantage of winning from the competitors. Potency The potency for Pedigree Advertisement is that it is a product that every dog owner need for their dogs. It is effective enough of this advertisement where it can influence the dog owner switch their food for dog brands after watching it. This also can remind the dog owner that they can change their dog health care after six weeks consuming Pedigree products. With the 5 signs of good health shown in the advertisement, it is attractive to describe how good the product is. By watching the Pedigree advertisement, it might attract the audience to change the brands of food for dog to Pedigree. Lutzs Cognitive Learning Process There are four steps in the Lutzs cognitive leaning process. The first phase of the process is ad exposure. The Pedigree advertisement is being exposed through the television channels such as 8TV, ASTRO and etc channels. This advertisement usually played on the peak hour time. It is means that during night time around 8pm to 11pm this hours in between. This is also the time most audience is on for their television time. In the cognitive responses phase, Pedigree advertisement is based on the product or message thoughts. It is because from the advertisement we can see that Pedigree trying to deliver informative message to the audience about the five signs of good health after feeding dogs with Pedigree products. The message is been deliver in a success way which include of a sample success dog called olive and a little girl. Next, it is the attitudes phase. This is mean what kind of attitudes that dog owner who watched the Pedigree advertisement going to possess. It is either they continue with the brand they feeding their dog now or change to Pedigree by purchasing it. Pedigree also can influence the new dog owner to try on their products with the advertisement. Lastly, the purchase intent phase is that dog owner will purchase the product if they think that Pedigree might suitable for their dog after watching the advertisement shown in the television and some information research done in internet. They will walk into any outlets of selling Pedigree products for product checking that suitable for their dog and make a purchase on it. Target Audience / Segmentation There are two different language version of Pedigree advertisement which is English and Chinese. The English version of Pedigree advertisement is being aired on television in 8TV channel. It is showed around 8pm to 11pm from April 2012. This Pedigree advertisement is being played on this time is because most of audience will on their television watching news and drama at this hour after their dinner. Pedigree decided to advertise in 8TV channel is because most of the 8TV audience is Chinese and Pedigree is a food for dog where only Chinese and Indian who will adopt a dog in their house or garden. The target audience of this Pedigree advertisement is primarily focus on those Chinese dog owner or dog lover. It is because most of the dog owner is Chinese or Indian. Malay is not allowed to adopt dog as their pet and they hate dog as well. At this hour advertisement played on the television channel, most of the dog owner or audiences will have their relaxing time after a busy day. The secondary target audience of Pedigree advertisement is that audience who wish to have a dog. By watching this advertisement, they will know which brand of food going to buy for their dog in future. This can build a good brand image of Pedigree in the future customer mindset. Pedigree advertisement targeted on this two group of audiences, it is because they are more likely to have interest on Pedigree advertisement and probably will have a deeper research on the information and decide to purchase Pedigree brands of product or other. Pedigree can segment their market based on demographic segmentation. It can be segment based on the race. There are three races in our country which are Chinese, Malay and Indian. From the Pedigree advertisement, we can see that the Chinese little girl does not afraid of the dog Olive and playing around with it. This is because Pedigree brands is selling food for dog and most of Chinese like to adopt dog as their pet in the house. Some of Chinese even treat dog like their children. This is the segment that Pedigree is targeted. Besides that, Pedigree also can segment based on the group of age. There are few categories group of age such as young kids and teens, adults and senior citizen. In the advertisement, Pedigree used a little girl in it maybe because they want deliver that even a little girl is not afraid of dogs. Pedigree can target on the adults because in the busy city life, most of dog owner like to adopt a dog as their partner in the house. Moreover, Pedigree can segment based on psychographic segmentation that focus on the lifestyle. From the advertisement, we can see that the little girl playing around with Olive in a big garden where Olive chasing the little girl with a ball on her ball. This can showed that at some stage lifestyle of people who can afford to adopt a medium size dog like Olive. Those dog owners mostly are stay at land house where there have place for their dog in the garden or car park area. Behavioral segmentation can be segment for this Pedigree advertisement. Dog owner who want a change on their dogs health will put more attention on Pedigree products. From the Pedigree advertisement, it can see that the heath changes on Olive after six weeks of feeding it with Pedigree products. Audience also can participate with the contest on Pedigree five signs of good health for their dogs. This can help them discover the benefits and advantages of having Pedigree products for their dog. Inferences Pedigree is really a good food for dog with the leading nutrition and recipes that based on the research from The WALTHAM Centre for Pet Nutrition. From the advertisement, we can see that Pedigree use a little girl as the ambassador in the commercial. Olive is the dog that Pedigree used it as the main role in the advertisement. This Pedigree advertisement is a twenty second commercial that aired on television. Pedigree product is being showed together with Olive consuming the dry food in the pots at the first second of the television commercial. At the first scene of this advertisement, little girl said thanks to Pedigree because it change Olives health. The Pedigree five signs of good health had change Olive in six week. From the Pedigree advertisement, found that the little girl is happy for the Olive changes by hugging it. There are five main inferences that get from this Pedigree advertisement. First of all, it is the stronger teeth of Olive. In the advertisement, we can see that the little girl pull up Olives mouth to show its teeth and tongue for the title of it. This can be proved that Pedigree can change dogs teeth after consuming its product after six weeks. Oral care for a dog is very important because they have different needs on the tooth development. Dog need to have a good oral hygiene program to maintain their good oral health with few components which include daily tooth brushing, routine dental exams and cleanings, as well as specially designed foods and chews. Olive have this oral health concern from the owner makes it healthier teeth after six weeks. The second inference that gets from Pedigree advertisement is that stronger muscle. In the advertisement, we can see that Olive can run very fast in the garden. The immune system of Olive is very important for dogs help to keep it healthy. Although it is an incredibly complex system with the comprised of several types of cells that works together to fight off. Dogs must supplement their diet with appropriate of antioxidant levels that is include in the Pedigree products to strengthened the dogs natural defenses. With the television commercial of Pedigree, it delivered that dogs can have a better immune system like Olive with the nutrition that provided in the packets of Pedigree products after feeding the dogs with that. Furthermore, the firm stools of a dog are very important. From the advertisement, we can see that the little girl is look surprised on the stools that process out by Olive. It is because Pedigree has changes Olive health after six weeks of consuming. The stools that shown in the advertisement are being censored replace by animation for the good sake of the audiences. The proper digestion system of a dog only can process out a firm stools. Pedigree products with the four most basic and important needs in it can help the changes in every dogs. The improved nutrient digestibility leads to an increase in the amount of nutrients available for use by the dog. The firm stools of Olive that shown in the advertisement is a sign that the dog is properly digesting and absorbing nutrients that including water from the gastrointestinal tract. Next, it is the healthy skin and coat. In the Pedigree advertisement, we can see that little girl is lying on Olives body and showing the skin and coat of it. Little girl touch Olives skin by delivering the message of dogs skin and coat will become very smooth like Olive after feeding them with Pedigree products. The change of health status of every dog can be observed first in the skin and coat. Skin and coat of the dogs provide some of function such as protection, immunity, thermoregulation, hydration and nutrient storage. The nutrients in the Pedigree products can increase the skin and coat health of dogs and at the mean time maintaining barrier function, participating in healthy cell turnover and producing a shinier coat. This can be observed through the Pedigree advertisement of the Olives skin and coat. It is shiny and warm of coat. The fifth sign of good health of dog is become cheerful and active after feeding with Pedigree products. From the advertisement, we can see Olive is happy and healthy now. The changes make on Olive also happen at the same time to the dog owner. Little girl can enjoy playing with active Olive where she has a partner to play with when she is bored. The four important basic needs in the Pedigree products have make dogs big difference in their lifestyle. Other than that, Pedigree advertisement also gives inference to audience that there is contest running by Pedigree. Pedigree released few examples of successful transform after six weeks to healthy dog pictures with their name on the bottom of the picture. The date of the registration for the contest named 5 signs of good health is shown in the advertisement to remind the audience when it is start and end. Pedigree Malaysia Facebook is where the audience supposed to register for their dogs. This also encourage audience to purchase Pedigree products for their dog for as an experience of changes. The music background that played in the whole twenty second of the advertisement is the theme song of Pedigree. Lastly, Pedigree brand logo is shown throughout the whole 20 second of advertisement.

20th Century Liberalisms Philosophies are False :: essays research papers

During the 20th Century, liberalistic philosophers created countless numbers of false philosophies that many people practice today. Among those wrong ideologies are existentialism, secularism, pragmatism, and Freudianism. The first false ideology, existentialism, claims that there is no truth and believes that all man can do is take a ?leap of faith.? This ideology claims to ?resolve? all man?s problems and worries because ?nothing is true.? Because there is no truth, therefore, there would be no God and, therefore, there is no wrong in the world. This philosophy by Soren Kierkegaard, surely, brings disastrous results by believing there is no sin. The second false idea very popular in this world today is secularism, which believes that morality should be based upon the well being of mankind. At first, this ideology might seem reasonable. However, for example, if a robber steals money from a bank but contributes to the well being of mankind by giving the money to the poor, stealing would be considered moral because it benefited people right? Of course not! Just like existentialism, secularism gives people the right to do wrong by involving others. The third deceptive philosophy, by William James, is pragmatism. A pragmatist believes that only the results of an idea or action judge whether the action is moral or not. One can decipher that this ideology is wrong by thinking of an example. For example, if a student can only have a vacation if he receives A?s, according to this philosophy, he can cheat on tests and quizzes in order to receive an A to take a vacation. The last false ideology is Freudianism, better known as psychoanalysis. Psychoanalysis claims that subconscious physical drives or irrational fears determine a man?s actions. It also believes that if someone?